Advertising Techniques: Sex Sells (1489 hits)
Category: NoneRating: 1.81 on 63 reviews (Rate this item) (V)
Submitted by Drake: Kills Bugs Dead (View user info) at 2007-06-28 13:10:12 EDT
"Click Here to Save"
"We're SLASHING Prices"
"YOUR Everyday Store"
"We're Here for YOU"
Bullshit. Bullshit. Bullshit.
I work in advertising. At least that's what THEY call it. What I call it is a strategic assault on your senses in an effort to form complacency and confusion to further empty your wallet and enslave your mind. We want drones. We need zombies. The dumber the better. MONEY = LOVE. And we are starving for all of it.
If you have ever sat down in a marketing "strategy" session you will not need to read this post. You already know about the "demographic" speeches concerning races, sexual orientation, religions, dialects, GNP and all kinds of other things that shouldn't matter but do. And you would also be privy to the "Majority Rule". However, if you haven't had the pleasure, allow me to take you into the typical day of a Marketing Specialist (Ad Jockey):
10:38AM Meeting Starts Meeting was Scheduled For 10:00AM But Boss had a bender with "clients" Last night.
Alright, everyone. You know what we are here for. Midway Motors has just broken ties with ABC Publishing and they are looking for new blood to represent them. read: Milk them dry We need to be aggressive with this one. There are no less than 4 companies sniffing around with this one. They are THE car dealership in the area and if we don't get them, revenue will remain stagnant for the 3rd fiscal quarter...
It is at this point where I begin to realize that I should start taking my dumps in the morning....my stomach REALLY hurts
... and if profits are down, we might not be able to keep all of you on board.
Now, I have laid out a strategy on how to get an ace up our sleeve on the competition.
"LISA"
-Yes Sir
"You are quite an attractive girl, are you not?"
-Well thank you, sir, I really had hoped you would...
"GREAT! We can use you as the Pitcher." (Pitcher is the person who makes the initial contact with the client and does his or her best to make an impression). "I want you to wear something....RED. With your complexion I think a red, low-cut dress would make a very....memorable impression on him. Hit up Victoria's Secret tonight and buy a push-up bra. I'll reimburse you later. But don't overdo it. We don't want them thinking we hire whores here."
- No, sir we don't.
12:14 PM: Boss Starts Individual Strategy Sessions, and it's my turn.
"Drake, what we need to do is talk about some spec ads. I want you to make up a few for me. Something about a truck sale. I have been noticing a lot of trucks on their showroom floor and if we push that it might strike a cord with them. It will make it look like we have been doing our homework. Before you get to work, though, I have a list here for you that I'd like to go over before you start."
"First, I can't have anything in there that too closely resembles rainbows, this is a TRUCK ad and the gay market is predominantly a 2 door sports car demo. We don't need to be selling faggots trucks. By the way, Drake, you're not gay right. I mean, that's cool if you are, I just don't want sued."
-N, No sir...you're good, don't worry.
"GREAT! Also, no references to the Middle east or the war. Studies show that the war and all of those Saudis stir up negative emotions in the middle-class consumer. The rich folks could give a fuck less, but for some reason the middle-class people like those soldiers, oh well. In fact, let's just avoid oil and gas in this ad altogether, whaddya say?"
-Sounds good. Why don't I start on thos....
"NOT so fast, there Drake. One more thing. You live a few houses away from Regina that works at Midway, don't you?"
-......yeeeeeah...why?
"Well, it wouldn't hurt to rekindle that neighborly relationship between you two, now would it? I mean, if we get one person on our side, that's more than the competition, right? So why don't you invite her over, ya know, see what happens."
-She's not exactly my type, sir
"Think of it this way, Drake. The better you treat HER, the better I treat YOU. If we get this account, we'll have all kinds of money to throw around and wouldn't it be nice to catch some of it?"
- I suppos..
"GREAT! Have those specs for me by 2:00, KTHANXBYE!"
3:30 PM Boss goes into "Freak-Out" mode.
"C'MON PEOPLE IT'S GETTING TO THE 11TH HOUR HERE. JEFF, WHERE'S THE TICKET FOR THIS AD? SARA, CAN YOU PLEASE TURN OFF THAT MUSIC. IT'S DISTRACTING EVERYONE HERE. KELLY, I THOUGHT I TOLD YOU TO FIX THAT HEADING, IT'S PEXELATED AS HELL. DRAKE ARE WE GOING TO GET THOSE SPECS TODAY? CAUSE I COULD HAVE SWORN I ASKED FOR THEM BY 2:00! WILL SOMEONE WORK WITH ME PLEASE? AND WHERE THE HELL IS LISA?!"
4:30 PM Afternoon Progress Meeting.
"Alright, team. Here is where we stand:
Braxton, the paperwork is fucked, you need to re-do all the pink tickets. Then give me some of what you were smoking when you filled them out.
Lisa, LOVE that red dress, and so did Andy, I just got off the phone with him. I don't know what you did to influence his decision, but I hope you swallowed.
Kelly, thanks for fixing that heading, it's amazing the stuff you can do with photochop."
-it's photoSHOP, sir
"like I give a shit, Kelly.
Drake, you have out-done yourself. Love the ads, and you can take the rest of the day off. Go clean your house, you may have.....company later. *wink*"
Gee, thanks. I get to leave a whole 30 minutes early. You giver, you.
I'm putting my application in at wal-mart. Stockboys CAN'T have this much to deal with.
User Reviews
Submitted by theshadypeach (user info) at 2008-06-23 21:39:58 EDT (#)
Ranking: 0
So is being a bartender....but its good money.
Advertising is lacking in the morals department....but certainly not evil.
It drives the economy. And I don't know about you but I like not living in the third world.
They don't have commercials in red china!
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Are you kidding. Its just as bad there. Billboards on every corner, commercials on tv, etc.
Submitted by The_Drake (user info) at 2008-05-22 08:00:55 EDT (#)
Ranking: 0
Submitted by X54 (user info) at 2008-05-22 00:47:55 EDT (#)
Ranking: 2
That was funny.
In business school, one of my instructors related the story of a new hire in the marketing department of some household products company. His first day on the job, his boss tells him he needs to come up with a marketing plan to increase sales of a certain cash cow brand of laundry detergent by 25%.
He comes back the next day with a plan to increase the size of the measuring scoop supplied with the detergent by 25%. Genius!
----
That's actually pretty clever. Like american airlines (or one of the airlines anyway) taking out one olive per salad...saved them a stupid amount of money in the long run.
Little things like that. Granted, olives are not marketing, but budgeting is a big part of it.
Submitted by X54 (user info) at 2008-05-22 00:47:55 EDT (#)
Ranking: 2
That was funny.
In business school, one of my instructors related the story of a new hire in the marketing department of some household products company. His first day on the job, his boss tells him he needs to come up with a marketing plan to increase sales of a certain cash cow brand of laundry detergent by 25%.
He comes back the next day with a plan to increase the size of the measuring scoop supplied with the detergent by 25%. Genius!
Submitted by The_Drake (user info) at 2007-07-13 10:18:02 EDT (#)
Ranking: 0
Submitted by Sacrilicious (user info) at 2007-07-12 23:58:42 EDT (#)
Ranking: 2
Submitted by The_Drake (user info) at 2007-07-12 10:16:14 EDT (#)
Ranking: 2
I just searched my name and found that
.......And I look exactly as I should.
.......what?
===
I mean that you look like The_Drake should look, meaning about how I expected. No extra limb, no surprise gender, etc. Except that you have a tiny bit of a Bill Hader (from SNL) thing going on in that picture, and I do find that guy sexy as hell, so there's that, too.
--------
Reading that made me spill 3 different kinds of bodily fluids....I'll let your mind wander on that one.
Lishy has a crush on DRAAAAAKE!....no wait....reverse that.
Submitted by Sacrilicious (user info) at 2007-07-12 23:58:42 EDT (#)
Ranking: 2
Submitted by The_Drake (user info) at 2007-07-12 10:16:14 EDT (#)
Ranking: 2
I just searched my name and found that
.......And I look exactly as I should.
.......what?
===
I mean that you look like The_Drake should look, meaning about how I expected. No extra limb, no surprise gender, etc. Except that you have a tiny bit of a Bill Hader (from SNL) thing going on in that picture, and I do find that guy sexy as hell, so there's that, too.
Submitted by The_Drake (user info) at 2007-07-12 11:30:14 EDT (#)
Ranking: 0
Submitted by electrictoothsyndrome (user info) at 2007-07-12 07:28:54 EDT (#)
Ranking: 0
I work in advertising. At least that's what THEY call it. What I call it is a strategic assault on your senses in an effort to form complacency and confusion to further empty your wallet and enslave your mind. We want drones. We need zombies. The dumber the better. MONEY = LOVE. And we are starving for all of it.
-------------
You should do something else with your life. Advertising is pure evil. It's like a protracted form of murder, killing people where they stand.
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So is being a bartender....but its good money.
Advertising is lacking in the morals department....but certainly not evil.
It drives the economy. And I don't know about you but I like not living in the third world.
They don't have commercials in red china!
Submitted by electrictoothsyndrome (user info) at 2007-07-12 07:28:54 EDT (#)
Ranking: 0
I work in advertising. At least that's what THEY call it. What I call it is a strategic assault on your senses in an effort to form complacency and confusion to further empty your wallet and enslave your mind. We want drones. We need zombies. The dumber the better. MONEY = LOVE. And we are starving for all of it.
-------------
You should do something else with your life. Advertising is pure evil. It's like a protracted form of murder, killing people where they stand.
Submitted by beeltea (user info) at 2007-07-12 07:05:13 EDT (#)
Ranking: 2
you think you're funny, don't you?
Well, you're right.
Submitted by lungfish (user info) at 2007-06-30 02:46:49 EDT (#)
Ranking: 2
Advertisers are evil, but not nearly as bad as banks or insurance companies. When I am king they will be first against the wall.
I always take dumps in the morning. No point in walking around all day with that shit in you.
Submitted by The_Drake (user info) at 2007-06-29 11:34:08 EDT (#)
Ranking: 0
Submitted by Fatterrific (user info) at 2007-06-28 22:34:08 EDT (#)
Ranking: 2
Okay, fine, have a +2, since I\'m in a good mood due to finally losing my virginity a week ago. And then getting it on with a different broad on Tuesday. It was a good fucking week.
---------
Congratulations, buddy. There\'s nothing quite like losing your virginity. It\'s the best 45 seconds you\'ll ever spend.
....what?
So...I\'m the only one...
shit.
Submitted by EmissionImpossible (user info) at 2007-06-29 07:10:16 EDT (#)
Ranking: 2
Fuck me Shlongy has me saying broad, I have never said broad, that man is a terrible influence. What next...
Submitted by EmissionImpossible (user info) at 2007-06-29 07:09:27 EDT (#)
Ranking: 2
Can I meet Lisa? So long as it isn't that bitter and twisted broad that was on this site it's cool.
I like red.
Submitted by sexualchocolate1984 (user info) at 2007-06-29 06:56:28 EDT (#)
Ranking: 2
I work in Marketing rather than Advertising, so I have the boring alternative to your job.
One day I'll have that kind of shit to deal with, whoo!
Submitted by JoeyG (user info) at 2007-06-29 04:31:56 EDT (#)
Ranking: 2
Wanna swap jobs?
Submitted by Fatterrific (user info) at 2007-06-28 22:34:08 EDT (#)
Ranking: 2
Okay, fine, have a +2, since I'm in a good mood due to finally losing my virginity a week ago. And then getting it on with a different broad on Tuesday. It was a good fucking week.
Submitted by The_Drake (user info) at 2007-06-28 22:21:24 EDT (#)
Ranking: 0
Thanks for not REALLY fucking with my ratings, but damn man....
Submitted by Fatterrific (user info) at 2007-06-28 22:19:26 EDT (#)
Ranking: 1
Hahah, my god, do I hate advertisements. I haven't watched TV in years because they started driving me nuts, even when I muted them. This post was worth a +2, but -1 for working in the advertisement industry.
Submitted by i_can_get_you_a_toe (user info) at 2007-06-28 21:01:17 EDT (#)
Ranking: 2
awesome
Submitted by simple_catalyst (user info) at 2007-06-28 18:14:56 EDT (#)
Ranking: 2
No Comment
Submitted by The_Drake (user info) at 2007-06-28 17:24:07 EDT (#)
Ranking: 0
Submitted by Director (user info) at 2007-06-28 17:18:57 EDT (#)
Ranking: 2
Hey....I used to be your boss.
Now I slop food and dishes around at a buffet.
Don\'t apply at Walmart. You\'ll be sorry.
---------
Perhaps I\'ll become a Car Salesman instead.
I\'ll pleasure the customers as they\'re signing on the dotted Line.
\"that\'s right, bitch. 90 day limited warranty IS good enough! Now say my name\"
Submitted by Director (user info) at 2007-06-28 17:18:57 EDT (#)
Ranking: 2
Hey....I used to be your boss.
Now I slop food and dishes around at a buffet.
Don't apply at Walmart. You'll be sorry.
Submitted by forensicgirl3 (user info) at 2007-06-28 16:40:43 EDT (#)
Ranking: 2
Submitted by Adamdidit2u (user info) at 2007-06-28 16:25:44 EDT (#)
Ranking: 2
Of course we have some new asshole who insists on using Corel even though the file format is incompatible with every fucking thing, thus ensuring that he is the only one able to open his drawings. He's a cocksucker anyway, shoulda known seeing how he was from North Dakota and say aboot.
=========
Wow. I actually have a mental image of that guy. Maybe because I know a guy like that.
But instead of graphics programs, he insists on using LOTUS. LOTUS!
He also smells like stale dog food, dog drool, and dirty hair oil.
Submitted by The_Drake (user info) at 2007-06-28 16:31:23 EDT (#)
Ranking: 0
That fuckin\' scruggs.
Bust his face with a halibut. Then crap a pony.
Submitted by The_Drake (user info) at 2007-06-28 16:30:08 EDT (#)
Ranking: 0
InDesign can suck it.
Corel is....well I can\'t think of anything witty, but it sucks.
I agree. You can literally do ANYTHING with photoshop as far as manipulation goes.
The only reason I use it so much is because I am the only one inthe art department with any formal training in adobe. So guess who gets to process ALL graphics...
...yeah.
ah HA.... Corel is to design what Al Sharpton is to Black Credibility.
Hay-OH!
Submitted by DudeThatsBOSH (user info) at 2007-06-28 16:28:02 EDT (#)
Ranking: 2
hes right though, noone wants a faggot truck.. thats scruggs territory
Submitted by Adamdidit2u (user info) at 2007-06-28 16:25:44 EDT (#)
Ranking: 2
And adam, This is my 9-5 job. My other job on the weekends is a bartender.
I use photoshop to make the picture posts. Illustrator is pretty useless when it comes to
effects. It\'s more of a shape making and gradient tool
================
I hate illustrator and InDesign even though half the people here use it for their presentation boards. Fuck that, give me good ol photochop where at least I know what the fuck 50% of the commands are. Of course we have some new asshole who insists on usig Corel even though the file format is incompatible with everyfucking thing, thus ensuring that he is the only one able to open his drawings. He's a cocksucker anyway, shoulda know seeing how he was from North Dakota and say aboot.
Submitted by The_Drake (user info) at 2007-06-28 16:02:51 EDT (#)
Ranking: 0
Submitted by St_Jimmy (user info) at 2007-06-28 15:34:42 EDT (#)
Ranking: 2
FORD FORD FORD TRUCKS TRUCKS TRUCKS!!!!!!!!
Come on down this July 3,4,5 to Midway Motors for Midway\'s Fourth of July Truck-stravaganza!!!!
Celebrate the birth of this great nation by test driving the only truly American truck out there, the F-750.
The F-750 is 30 yards long and 4 lanes wide. Perfect for carting the \"team\" to pee-wee football or hauling supplies for your next home remodeling.
Once you try it, you\'ll have to buy it, and buying from Midway Motors GUARANTEES the BEST PRICE ANYWHERE!!!!
Hurry, act now, supplies are limited.
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I\'m stealing that, jimmy.
......I\'m not kidding.
And adam, This is my 9-5 job. My other job on the weekends is a bartender.
I use photoshop to make the picture posts. Illustrator is pretty useless when it comes to
effects. It\'s more of a shape making and gradient tool.
Submitted by Hilarity_Ensues (user info) at 2007-06-28 15:49:03 EDT (#)
Ranking: 2
<sigh> I asked my boss the other day if my going to the GC in a mini-skirt and low-cut top would help.
I'm Lisa :(
Submitted by Adamdidit2u (user info) at 2007-06-28 15:36:52 EDT (#)
Ranking: 2
I always wondered what you did for a living considering your awesome photoshop skills (or do you use illustrator for your posts?).
Anyway, awesome post.
Submitted by St_Jimmy (user info) at 2007-06-28 15:34:42 EDT (#)
Ranking: 2
FORD FORD FORD TRUCKS TRUCKS TRUCKS!!!!!!!!
Come on down this July 3,4,5 to Midway Motors for Midway's Fourth of July Truck-stravaganza!!!!
Celebrate the birth of this great nation by test driving the only truly American truck out there, the F-750.
The F-750 is 30 yards long and 4 lanes wide. Perfect for carting the "team" to pee-wee football or hauling supplies for your next home remodeling.
Once you try it, you'll have to buy it, and buying from Midway Motors GUARANTEES the BEST PRICE ANYWHERE!!!!
Hurry, act now, supplies are limited.
Submitted by zwerg (user info) at 2007-06-28 15:29:49 EDT (#)
Ranking: 2
You're just like Darren in Bewitched. Only you have to sleep with Regina instead of hot Samantha.
Submitted by BadAssJulie (user info) at 2007-06-28 15:29:35 EDT (#)
Ranking: 2
Your boss is a dick. I want his job.
I hate gardeners.
Submitted by a_little_more_time (user info) at 2007-06-28 15:27:41 EDT (#)
Ranking: 2
Best narrative voice ever.
B@W
Submitted by The_Drake (user info) at 2007-06-28 15:18:28 EDT (#)
Ranking: 0
Thanks Bob.
Submitted by BobLobla (user info) at 2007-06-28 15:08:28 EDT (#)
Ranking: 2
great story
Submitted by Fungah (user info) at 2007-06-28 14:34:55 EDT (#)
Ranking: 2
"I just don't want sued."
HAR
Submitted by DirtyHarry (user info) at 2007-06-28 14:10:11 EDT (#)
Ranking: 2
No Comment
Submitted by Badlands (user info) at 2007-06-28 14:05:41 EDT (#)
Ranking: 2
Having worked in the ad world as both a CD and an Account Director for over 10 years now, I can appreciate your pain. Good show.
...And your boss is a douchebag. But then again, virtually everyone in this industry is.
Submitted by The_Drake (user info) at 2007-06-28 14:03:27 EDT (#)
Ranking: 0
Thank you, drogo.
Submitted by The_Drake (user info) at 2007-06-28 14:02:55 EDT (#)
Ranking: 0
haha @ Kaos.
You know, I just replaced all my brakes and rotors and Learned exactly where the lines were. It\'s surprisingly easy to do.
Submitted by DrogoRoch (user info) at 2007-06-28 14:02:50 EDT (#)
Ranking: 2
and I almost forgot.
The Drake = Superficial
You told me too.
Submitted by kaos-king (user info) at 2007-06-28 14:01:33 EDT (#)
Ranking: 2
Dude, simply cut the brake lines on your boss's car.
He doesn't deserve to continue on...
Submitted by DrogoRoch (user info) at 2007-06-28 14:01:18 EDT (#)
Ranking: 2
Ewww she doesnt sound too good. I would keep that as 'friends'
Submitted by The_Drake (user info) at 2007-06-28 13:57:07 EDT (#)
Ranking: 0
Submitted by DrogoRoch (user info) at 2007-06-28 13:55:11 EDT (#)
Ranking: 2
Submitted by The_Drake (user info) at 2007-06-28 13:48:20 EDT (#)
Ranking: 0
You know, Drogo, I have had sex for many reasons. Christ one time I had sex to get a discount on a 30 pack of Molson....but to make a sale? Seems kind of....I dunno.
--
Career development?
You get the deal and a shag and maybe a bit of moolah. Now what\'s the real reason Drake mate?
----
She looks like she swallowed a john deere and has rosacea all over her face. Call me superficial, but I suppose there\'s always the lightswitch. She\'s a nice enough girl afterall.
Submitted by DrogoRoch (user info) at 2007-06-28 13:55:11 EDT (#)
Ranking: 2
Submitted by The_Drake (user info) at 2007-06-28 13:48:20 EDT (#)
Ranking: 0
You know, Drogo, I have had sex for many reasons. Christ one time I had sex to get a discount on a 30 pack of Molson....but to make a sale? Seems kind of....I dunno.
--
Career development?
You get the deal and a shag and maybe a bit of moolah. Now what's the real reason Drake mate?
Is she a bit of a moose? come on you can tell us we wont tell anyone.
Submitted by The_Drake (user info) at 2007-06-28 13:53:54 EDT (#)
Ranking: 0
touché berg.
Submitted by rob_berg (user info) at 2007-06-28 13:53:12 EDT (#)
Ranking: 0
Submitted by The_Drake (user info) at 2007-06-28 13:48:20 EDT (#)
Ranking: 0
You know, Drogo, I have had sex for many reasons. Christ one time I had sex to get a discount on a 30 pack of Molson....but to make a sale? Seems kind of....I dunno.
---
...awesome?
Submitted by The_Drake (user info) at 2007-06-28 13:48:20 EDT (#)
Ranking: 0
You know, Drogo, I have had sex for many reasons. Christ one time I had sex to get a discount on a 30 pack of Molson....but to make a sale? Seems kind of....I dunno.
Submitted by DrogoRoch (user info) at 2007-06-28 13:44:39 EDT (#)
Ranking: 2
Submitted by The_Drake (user info) at 2007-06-28 13:43:51 EDT (#)
Ranking: 0
Submitted by rob_berg (user info) at 2007-06-28 13:43:13 EDT (#)
Ranking: 2
Good day at the office.
------
With a good night at the oriface.
--
Oh you're going to shag Regina then
Submitted by The_Drake (user info) at 2007-06-28 13:43:51 EDT (#)
Ranking: 0
Submitted by rob_berg (user info) at 2007-06-28 13:43:13 EDT (#)
Ranking: 2
Good day at the office.
------
With a good night at the oriface.
Submitted by rob_berg (user info) at 2007-06-28 13:43:13 EDT (#)
Ranking: 2
Good day at the office.
Submitted by The_Drake (user info) at 2007-06-28 13:41:34 EDT (#)
Ranking: 0
All too well, precision.
Submitted by The_Drake (user info) at 2007-06-28 13:41:00 EDT (#)
Ranking: 0
Submitted by darko (user info) at 2007-06-28 13:36:44 EDT (#)
Ranking: 0
To be fair, I would have given this a +2 if my ratings counted. I still wouldn\'t have read it, but I don\'t read your picture posts either.
------------------------------------------------------------------------
I read approx. 7% of posts I rate. Thanks though.
Submitted by DrogoRoch (user info) at 2007-06-28 13:36:30 EDT (#)
Ranking: 2
From someone who isnt involved in adverstising I can tell you that \'sex definately sells\' to me, probably because i can\'t get it any other way than paying for it.
----------------
Been there. Still haven\'t washed my mirror either.
Submitted by precision (user info) at 2007-06-28 13:38:57 EDT (#)
Ranking: 2
Submitted by The_Drake (user info) at 2007-06-28 13:33:48 EDT (#)
Ranking: 0
Submitted by precision (user info) at 2007-06-28 13:32:20 EDT (#)
Ranking: 2
I feel your pain, I\'ve done a magazine ad layout for a non-profit group for the last 5 years and they have got to be the WORST to work for.
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Non profit agencies are the best to work for if you are freelance. Because they are tax-exempt in PA. They will pay out the ass, because they don\'t pay for anything else.
==================
Yeah, it's freelance, but it's lump sum, and they always want just one more thing if you know what I mean.
Submitted by darko (user info) at 2007-06-28 13:36:44 EDT (#)
Ranking: 0
To be fair, I would have given this a +2 if my ratings counted. I still wouldn't have read it, but I don't read your picture posts either.
Submitted by DrogoRoch (user info) at 2007-06-28 13:36:30 EDT (#)
Ranking: 2
From someone who isnt involved in adverstising I can tell you that 'sex definately sells' to me, probably because i can't get it any other way than paying for it.
Submitted by The_Drake (user info) at 2007-06-28 13:35:41 EDT (#)
Ranking: 0
I like Orph. I want to write as well as he does.
I *sigh* like darko too. I\'ll post a picture again eventually. I just figured I\'d give the naysayers a reminder as to WHY I post pictures.
Submitted by darko (user info) at 2007-06-28 13:34:26 EDT (#)
Ranking: -1
Drake posts are supposed to have big pictures with funny things written on said pictures.
Submitted by orph (user info) at 2007-06-28 13:34:17 EDT (#)
Ranking: 2
i like drake
Submitted by The_Drake (user info) at 2007-06-28 13:33:48 EDT (#)
Ranking: 0
Submitted by precision (user info) at 2007-06-28 13:32:20 EDT (#)
Ranking: 2
I feel your pain, I\'ve done a magazine ad layout for a non-profit group for the last 5 years and they have got to be the WORST to work for.
---------
Non profit agencies are the best to work for if you are freelance. Because they are tax-exempt in PA. They will pay out the ass, because they don\'t pay for anything else.
Submitted by precision (user info) at 2007-06-28 13:32:20 EDT (#)
Ranking: 2
I feel your pain, I've done a magazine ad layout for a non-profit group for the last 5 years and they have got to be the WORST to work for.
Submitted by The_Drake (user info) at 2007-06-28 13:28:31 EDT (#)
Ranking: 0
It\'s true though. In school they would break down a timeline of a tested product.
Like nike:
First they started out as just nike.
then they were nike with a tiny swoosh by its name
then as they got more popular, the swoosh got bigger and nike got smaller.
Now it\'s pretty much just the swoosh.
People recognize that. There\'s so much work that goes into the tinest little thing. But if that tiny thing gets changed in the least...the whole image goes with it.
Submitted by forensicgirl3 (user info) at 2007-06-28 13:24:17 EDT (#)
Ranking: 2
I really enjoyed this. On a side note, I've heard that sometimes big advertising agencies retain a psychologist to help them tweak their sales by advising them on attitude/preference behavior.
One of my profs was doing a study on "brand loyality." I assume he either finished it or is still working on it. Anyway, he said there was "interest" in his study.
Part of me wants to remain blissfully ignorant of what that "interest" was referring to because I question the ethics of bringing shrinks on board to attempt to influence the behavior of the public at large.