The End of Late Fees, or why advertising can kiss my ass. (653 hits)
Category: NoneRating: -0.43 on 12 reviews (Rate this item) (V)
Submitted by girlintheworld (View user info) at 2005-01-23 21:19:36 EST
So instead of reading about poetry and meter and how meter is inherent in all of us and that's why we keep time while making love, I'm posting on here. Makes perfect sense, right? Of course. But English isn't my major. Journalism is. Cue post.
In the journalism field, there's a nice little section called 'Advertising'. While this, again, is not my major, I've been noticing some slogans that make me feel sympathetic for those in that section.
Why? Well, for starters, Blockbuster. That's why.
"The End of Late Fees. The Start of More." More... what? Late fees? Technically, yes, because instead of late fees, (late is such an UGLY word, you know) Blockbuster has decided to dress it up a bit by relabeling them. They're now called RESTOCKING fees. Because, that's right, when you're 16 and making $5.25 an hour, it costs ohsomuch to raise up that arm to put a movie back on the shelf. My mistake.
And then there's Thermosilk. "Don't blow dry. Blow beautiful." Um, excuse me? I think you've got it wrong there, Thermosilk. That is NOT how you blow. And after you blow, who the fuck CARES what your hair looks like?
But it's not just on TV. It's on the radio, too. A recent 30 second spot ad revealed what most parents don't want their little ones to know. "We take care of your kids... so you don't have to."
I beg you, future advertisers, think before you write this stuff down. It only makes you look unintelligent and gives me more to laugh at.
User Reviews
Submitted by ssj4yamcha (user info) at 2005-01-24 05:29:26 EST (#)
Ranking: -2
It doesn't matter what you 'say'... it's what you 'do'.
No matter how much you bitch about ads... you REMEMBER them. And that's the point in the end... or didn't they teach you that in marketing 101??
The proof is you, writing a post about blockbuster. More free advertizing for them.
You'll still rent from blockbuster, and you'll still eat bigmacs.
So get off your soap box and go stimulate the economy.
Submitted by phuzzygish (user info) at 2005-01-24 04:43:13 EST (#)
Ranking: 1
But that's the point!
In advertising we have to deal with "The Client", who, generally speaking, are all cunts with comms. degrees.
They brief you on their little tv or radio or whatever spot, and after working your li'l ass off for 39 hours straight, they go "weeelll... we were actually thinking along these lines...'
So you get mad. Very mad. And then get even: You get to sit and come up with a pay-off line (slogan) which is really crap, more often than not insults the brand, and is too subtle for client serpents to notice... Which is a small come-uppance for them i admit, but for us in our little creative cave, its worth a giggle...
it's a vague sort of revenge i think...
or maybe it's just crap because we spend all our time sniffing coke off a strippers tits and banging the production chick. that might be it.
Submitted by girlintheworld (user info) at 2005-01-23 22:05:59 EST (#)
Ranking: 0
I don't know what your career is, but you'd be better off if you learned language correctly.
Submitted by Freight_Train (user info) at 2005-01-23 22:04:12 EST (#)
Ranking: -2
if you major is journalism, you are wasting your life
good job!!
Submitted by cheruboo (user info) at 2005-01-23 22:02:06 EST (#)
Ranking: -2
actually they are removing late fees, if you dont bring it back in a week they charge you the full price of it, but if you bring it back after a month they take it away and only charge you $1.25 or something. Fuck if their getting anything back in under a month.
Submitted by williamson (user info) at 2005-01-23 22:02:00 EST (#)
Ranking: 1
No Comment
Submitted by girlintheworld (user info) at 2005-01-23 21:58:11 EST (#)
Ranking: 0
There was also a graphic which accompanied this post that decided not to submit. Sorry.
Submitted by jayjonze (user info) at 2005-01-23 21:46:08 EST (#)
Ranking: 0
Yes Netflix is cool.
Advertisers dont have to be honest at all. If they say 4 out of 5 doctors recommend product X, it could be 4 out of 100, because technically its true. They could just be talking about only the 5 doctors they felt like putting on their ad....
Submitted by girlintheworld (user info) at 2005-01-23 21:42:44 EST (#)
Ranking: 0
Netflix is going to take over the world... haha
Submitted by jayjonze (user info) at 2005-01-23 21:39:21 EST (#)
Ranking: 2
I dont rent from Blockbuster, they are run by Al Queda
Submitted by girlintheworld (user info) at 2005-01-23 21:38:38 EST (#)
Ranking: 0
Eh, journalism majors... also try to get right to the point. I'll work on it though. Thanks for the advice.
Submitted by rad1101 (user info) at 2005-01-23 21:32:19 EST (#)
Ranking: 0
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